Media Release

NATIONAL 4X4, FISHING & BOATING EXPO - LIMITED STANDS REMAINING

15 July 2010

Limited stands remain at the National 4x4 & Outdoors Show, Fishing & Boating Expo Melbourne's favourite event for outdoors enthusiasts which is on again at Melbourne Showgrounds from 3rd - 5th September 2010.

Big names including ARB, TJM, Ironman, Opposite Lock, Toyota, Isuzu Ute, Cooper Tires, Mickey Thompson, BF Goodrich, Aussie Disposals, Anaconda, Oz Tent, Track Trailer, CUB Campers and Tackleworld to name a few, have thrown their weight behind Melbourne's largest industry event.

There is no doubt the NATIONAL 4X4 & OUTDOORS SHOW, FISHING & BOATING EXPO delivers qualified buyers over 3 huge days. Last year the event relocated to the Melbourne Showgrounds and attracted over 33,000 visitors, looking for information on the latest innovations and spending big on small and large ticketed items.

Exhibitions are always a great way to get your company face-to-face with the greatest number of prospective customers, who are in the market to buy, however in times of economic hardship exhibitions become an even more important part of the marketing mix. Whilst it is typical that retail sales fall during these times, the family's investment in entertainment remains fairly constant. Exhibitions therefore benefit by falling into the entertainment category and as such, provide a great opportunity to recoup retail sales in the non-retail environment.

Make sure that you have a presence at the NATIONAL 4X4 & OUTDOORS SHOW, FISHING & BOATING EXPO and reward your customers for their loyalty, whilst also reinforcing your position as a key player within your industry.

To ensure that you secure one of the last few remaining stands in Melbourne, please give Paul Morgan a call on 07 5508 7302 or email pmorgan@etf.com.au to discuss your participation further.

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